The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
AB InBev
Client
Title
Category
Award
Points
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Penta Pencil
Points: 150.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Best of Creative Use of Technology
Points: 90.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Technology as a Creative Tool
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Technology
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Innovation / Use of Media in Social Media
Points: 45.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: B2B Communications
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Film
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Film
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Real-Time Data
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.00
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener
Category: Craft / Writing - Series
Points: 9.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 9.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Craft / Sound
Points: 9.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 9.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 9.00
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener
Category: Use of Humor
Points: 9.00
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Social Post / Single Platform Series
Points: 9.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / Brand Installations
Points: 9.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Digital Design
Points: 9.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Direct Marketing for Good
Points: 9.00
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / P.O.P. & In-Store
Points: 9.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 9.00
Anthem Lottery
Agency: David / Bogota + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Experiential / Hybrid Events
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Eclipsed Legacies
Agency: TombrasNiña / Buenos Aires
Client: AB InBev / Bodega Dante Robino
Category: Craft / Use of Technology
Points: 3.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Multicultural Impact
Points: 3.00
Corona Extra Lime: The Company
Agency: David / Bogota + Draftline / Shanghai + TBWA\Group China / Shanghai
Client: AB InBev / Corona
Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Points: 3.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Points: 3.00
UninterruptAd
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Audio
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Full Length Video / Single
Points: 3.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Social Post / Real-time Response
Points: 3.00
The Beer Behind Backstage
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Magazine / Series
Points: 3.00
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener
Category: Broadcast / Series
Points: 3.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 3.00
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois
Category: Promotional / Physical Items
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Data Visualization / Static or Dynamic
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: B2B Communications
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 3.00
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Award:
2025 Penta Pencil Penta Pencil
Points:
150.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
One Second Ads
Category:
Innovation / Use of Media in Social Media
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Dynamic Data Visualization
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Experiential & Immersive
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Craft / Writing - Series
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Use of Humor
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / Brand Installations
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Digital Design
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / P.O.P. & In-Store
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
AB InBev / Aguila Beer
Title:
Anthem Lottery
Category:
Experiential / Hybrid Events
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Bodega Dante Robino
Title:
Eclipsed Legacies
Category:
Craft / Use of Technology
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Corona Extra Lime: The Company
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser
Title:
UninterruptAd
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Full Length Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Social Post / Real-time Response
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Budweiser
Title:
The Beer Behind Backstage
Category:
Magazine / Series
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Broadcast / Series
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
B2B Communications
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
